Paramount Pictures
Edward Sutherland
Emanuel Cohen
Mae West
14 January 1938
79 minutes
Mae West, Edmund Lowe, Charles Butterworth, Charles Winninger, Walter Catlet, Lloyd Nolan, Louis Armstrong.
In Every Day’s a Holiday, Mae makes a return to the fashions of the gay nineties.  Set in New York on the eve of the 20th century, Mae plays, Peaches O’Day, a petty criminal with a penchant for selling the Brooklyn Bridge to gullible strangers.  To avoid the law she masquerades as a French chanteuse, Mademoiselle Fifi, donning a pitch black wig and exaggerated black eyebrows and lashes to complete her disguise.  All belief has to be suspended when no-one sees through the disguise because Fifi looks exactly like Peaches in a black wig!
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By 1938 the censors had really got their hooks into Mae. Joseph Breen from the Hayes Office had a representative on the set who watched her every move and objected to lines like “I wouldn’t lift my veil for that guy” and “I wouldn’t let him touch me with a ten foot pole”. These lines were deemed to be too suggestive and were cut.

But even starved of the oxygen of double entendre, Mae showed that she was still an excellent comedic actress. In her scenes as Fifi she is completely over the top and utterly hilarious. Enjoy Mae’s outrageous French accent - she really knows how to roll her r’s! Her monologue at the police station is a particular highlight and seems to echo her vaudeville days when she was noted for an hilarious take off of the divine Sarah Bernhard.
Mae looks sensational in this vehicle. Slimmed down to her lowest weight so far captured on film, Mae’s figure is more hour-glass than ever and she is magnificently gowned by Schiaparelli. The supporting cast is excellent and the music superb, the highlight being a cameo appearance by the young Louis Armstrong singing the song “Jubilee”. Once again Mae had demanded and got for her film a popular and talented black musician just as she’d done previously in Belle of the Nineties. Disappointingly, Mae got to sing only one song, albeit a good and elaborately staged one in praise of her alter-ego, “Mademoiselle Fifi”.
Even with all the smut removed, Mae still managed to offend and the press made a big deal of the “crime does pay” element of the storyline. Also, the picture’s release coincided with her notorious radio appearance on the Chase and Sanborn Hour . The show started out with a highly suggestive sketch with ventriloquist, Edgar Bergen, and his dummy, Charlie McCarthy  whom she invited to come and play in her woodpile! But what really steamed up the airwaves was Mae playing Eve in a very funny but ill-advised sketch set in the Garden of Eden. The religious theme of the sketch caused outrage compounded by the fact that it was broadcast live on a Sunday.    

The knives were out for Mae and her new film. The Adam and Eve skit resulted in Mae being banned from radio and in the end Every Days a Holiday was only a moderate success. With the passage of time, however, it still stands up as a most enjoyable film. And in it, Mae looks a million bucks!